Exist Yesterday.

Bottom Line

We need to find a way—”we” meaning “the intellectual media industry”—to come up with a revenue model that is not based off of web hits. For one, it’s not even an effective means of pulling in real advertising revenue, as plenty of highly trafficked websites have proven. But more importantly, the content that attracts web hits is not always in the best interest of a publication’s editorial vision or standards. We need to figure out how to convey that that vision and those standards have value, and what that value costs in concrete, numerical terms. Until we do that, we’re hosed.