ALEJANDRO FERNÁNDEZ, “YO NACÍ PARA AMARTE”
From the perspective of 2012, it looks very much like a bubble, like so much else in the late 90s, from Bill Clinton’s Pax Americana to the first dotcom rush to unprecedented profits from sales of recorded music. But in 1998, 9/11, Web 2.0, and the cratering of the music industry are still far in the future. So is the splintering of the Latin market, which will make the coming decade fascinating in its novelty, diversity, and unpredictability; but here at the tail end of the twentieth century, the illusion of consensus reigns supreme.
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